We’ve all been there. Getting, ahem, down to business – only to have to endure those awkward few seconds when you other half fumbles with your bra hooks. Clearly those little things are trickier than they look…
But now a French label has launched a new range of women’s lingerie, that fastens with magnets rather than the traditional hook and eye fastenings. The Lingerie Dement line, which translates into English literally as ‘insane lingerie,’ features discreet magnetic clasps at the front of the bra, concealed …
The ‘Bodymax’ range features ‘front enhancement’ boxer shorts, which claim to result in a 38% visual enhancement in size – apparently the result of an ‘integral shelf’ – and ‘bum lift’ pants which promise to raise the buttocks by a fifth thanks to seam-free tailoring.
The new pants are currently available in selected M&S stores and online, and will go on sale nationwide this Friday, 15h October. They are the follow-up to M&S’s Bodymax vests, which are designed to enhance the chest and torso and have sold well since their launch in January. Dave Binns, head of M&S’s men’s underwear said:
Weight and clothing size seem to be issues that we cannot get away from, both here on Zelda Lily and in reality. Looking back through recent posts — and reading the intelligent and well thought-out comments provided by you — gives a lot of food for thought, but very few hard and fast conclusions.
The sad truth is that, wherever on the spectrum she falls, almost every woman struggles with her weight. The spectrum extremes are morbidly obese through anorexic; both are medical terms since these two deadly conditions have detrimental effects that should be avoided at all costs.
Thankfully, most women fall elsewhere on the spectrum. It’s a good thing, too, since being too far over on either end of the weight loss spectrum puts you at serious risk for a variety of dangerous medical conditions, and judgement from peers, both of which can result in ill effects for the person in question, like it or not.
Last spring, for example, there was something of a blow-up between Lane Bryant and Victoria’s Secret. Lane Bryant, a plus-size clothing store (although they regularly use models that barely meet the “plus-size” threshold, perpetuating the idealism of the women selling their clothes, albeit on a larger scale), released an ad for a new bra that was refused by several news networks … news networks that were all too happy to air ads from Victoria’s Secret.
Victoria’s Secret models are ridiculously skinny, and the message sent out by the company’s ads, shows, and catalogues is that this is how normal women should strive to look. It’s sickening! And the fact that networks are willing to allow Victoria’s Secret ads on the air but not Lane Bryant’s lingerie offerings is a completely unacceptable double standard.
The reason that this lingerie feud was declared a draw is because normal-sized, healthy women are by and large (haha) ignored. As numerous wise commenters pointed out, you can be a small clothing size but need a bigger bra size that isn’t targeted by Victoria’s Secret. You can be technically plus-sized but don’t look it, so you’re treated rudely by salespeople at both Lane Bryant and Abercrombie and Fitch.
Family-friendly retailer (and creator of a large portion of my wardrobe when I was in high school) The Gap is also playing a dangerous game with the recent ad tagline “Put some pants on, because we can’t all look good in shorts.”
Craft-queen Martha Stewart recently sat down for an interview with the New York Times discussing everything from investment advice to creativity to feminism. The business guru claims that she is “not considered a feminist” and would rather spend time “thinking about pies,” instead:
A Freudian might say you bring classically male ambition to traditionally female pursuits.
I don’t think in a male or female way. I don’t differentiate between male and female. I never have. I’m not considered a feminist.
Clearly, at age 68, you haven’t been analyzed. No, I haven’t. I never will be. I have no patience …
Why do you say you’re not a feminist? Do we really need to waste time saying, “I’m a feminist”? I never thought about glass ceilings. I never thought about glass floors. I was thinking about how many pies can I come up with for my pies-and-tarts book. Those are all original ideas.
So Martha’s shunning the whole feminism thing, but in a very intelligent kind of way. She claims that she spends far more time analyzing new recipes rather than considering whether or not women have been oppressed over the years. Stewart either doesn’t believe in, or care for, glass ceilings, which some might consider to be a good thing — kind of like that French law banning pants for their female citizens. Will almost anything go away quietly if it’s ignored, or is the feminist movement totally different from obsolete laws?
Moreover, is Martha helping or hurting the “feminist movement,” with her outward-appearing apathy?