Professor Mark Ritson of Melbourne Business School – a leading business academic and a PhD alumni of Lancaster University, UK, my own alma mater – has declared that women should be the ‘natural choice’ for top marketing positions. The way Professor Ritson sees it, women quite simply have better brains for marketing. Interesting stuff.
Professor Ritson has laid out a genetics-based argument to back up this theory, focusing on the fact that women are more naturally …