The male fear of menstruation is fascinating. Maybe it’s because my PMS symptoms have never been that bad, but I really don’t think about my period all that much. Yet in male-driven advertising, it seems as though women prepare for their period all month like we’re safeguarding our house against a hurricane. Because like werewolves, once every moon cycle we emerge from the shell of our familiar bodies and turn into bloated, cramping, weepy, irrational monsters. I feel so left out. Maybe I’m doing it wrong, but my preparations are pretty much limited to the occasional Tylenol and my Diva Cup. Maybe I’m a bit grumpier, maybe not.
But for my sisters-in-arms who do spend their entire lives obsessing about a visit from Aunt Flo, the people behind “Got Milk” have a new …
