Gender roles are clearly established when it comes to children’s toys and clothing; blue for boys, pink for girls, GI Joe for Jack, Barbie for Jill. But, there had been an influx of children declaring this is not fair! There was the little girl throwing a tantrum about the colors in the toy aisle, then there was a little girl writing to Hasboro about the discrepancy in female characters in the game Guess Who, the dad who stood up for his three-year-old son’s right to wear a dress like his sister. However, big business isn’t taking notice.
Marvel Comics is having a big year. The Avengers II is coming out, Iron Man III, huge influx in interest in comics—both male and female. It’s only natural that they would want to capitalize on this. Marvel has been ahead of the social curve—usually. They had the first comic hero gay wedding, they created a deaf superhero so that a little boy would feel good about his hearing aid– I’m a huge Marvel fan…but they screwed the pooch on this one.
The shirts for the Avengers franchise have “boys and girls” versions. The boy version is blue and says “Be A Hero”. How cute is that? I can picture my little nephew running around in that pretending to be The Hulk or Captain America. You know what I can’t see? I can’t see my niece running around in her version of the shit that says, “I Need A Hero”. That’s right, my niece can run around screaming like a damsel in distress while my nephew can run up and save her—clearly the girl always needs saving. Nonsense! Marvel…why? Why did you have to do this? We had such a good thing going! And why is the girl’s shirt eight dollars more expensive? Not only do I need a hero I need to pay more to declare it? Screw you! I’m frugal and therefore I am the hero of my bank account…I don’t need a hero I am a hero!
Strike one Marvel…you’ve got two more—don’t screw it up.