Marks and Spencer, one of the UK’s most long-established and trusted brands (who we’ve discussed before here on Zelda Lily), has this weekend announced that it is to launch a range of body-enhancing underwear for men, the Daily Telegraph reports.
The ‘Bodymax’ range features ‘front enhancement’ boxer shorts, which claim to result in a 38% visual enhancement in size – apparently the result of an ‘integral shelf’ – and ‘bum lift’ pants which promise to raise the buttocks by a fifth thanks to seam-free tailoring.
The new pants are currently available in selected M&S stores and online, and will go on sale nationwide this Friday, 15h October. They are the follow-up to M&S’s Bodymax vests, which are designed to enhance the chest and torso and have sold well since their launch in January. Dave Binns, head of M&S’s men’s underwear said: