Would You Breathe Easier in an Emergency Bra?

Photo of Dr. Bodnar Receiving Ig Nobel Award for Emergency Bra

All right, I’ve totally got to stop saying, “I’ve seen it all now.” Yup, just when I think there is nothing stranger in the world … well, something stranger comes up. Consider the so-called “Emergency Bra”, a dual titsling and respirator (yes, I’m freaking serious), the latest in a long line of things that have just rendered me speechless.

From Fox News:

Dr. Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95.

“The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow,” explains the eBra website.

Yup, this is an odd one. Definitely a shoo-in for the “Ignoble Award” as Fox News defines it, but …

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