White Women on OkCupid Claim They’re Outdoorsy Housewives

photo of woman on dating site

Dating site OkCupid, which analyzes it’s users demographics on its OkTrends page, recently published a report called “The REAL ‘Stuff White People Like’” (a play on the tongue-in-cheek website Stuff White People Like). The article searched people’s profile interests by both race and gender and found some interesting trends (for white people at least, they didn’t talk much about other races, which explains the title), however, the most interesting ones were those involving white women, OkCupid’s most fickle and sought after group.

The interests of white men tend to be what you would think of for very stereotypical guy things: beer, sports, juvenile movies, video games, etc. (“The world’s greatest sausagefest”). For white women, there seems to be somewhat of a longing for a bygone lifestyle, with themes of housewifery (romance novels and “a broad selection of Good Housekeeping-type stuff”) and rural living (bonfires, boating, …

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Are Modern Housewives Becoming Extinct or Just Oppressed?

Well that’s the argument made recently by the New York Times. The article focuses specifically on the stigma attached to being a housewife in European countries, highlighting the policies of Norway and Sweden:

Nordic politicians have long focused on working mothers, giving them subsidies for elderly care and child care and, more recently, financial incentives to share parental leave. Over all, these policies have increased economic growth, raised tax revenue and given women who wanted to work more financial independence, more social benefits, more personal fulfillment — in short, what many would call more freedom. But social engineering is a blunt tool, and some worry that the freedom of working mothers has come at the expense of making outcasts of a minority who want to do things differently.

…In countries where mothers still struggle to combine career with family and quit work less out of conviction than out of necessity, they are often doubly punished. In Germany, the biggest economy in Europe, most schools still finish at lunchtime, and full-time nurseries for children under 3 are scarce. Yet in this generation of young mothers you are more likely to find women saying they are on extended maternity leave or between jobs than admitting they are housewives.

The kicker for me was this bold statement:

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Vintage Ads That We’re Happy to Be Rid Of … Aren’t We?

sexist ads

Yep. According to this old advert, it’s only women who are afflicted with venereal disease. Dem bitchez pass it like hot potatoes, too, clearly.

vintage ads for husbands and wives

And then we have the old “Spice up your marriage by not dressing like a schlub around the house” advertisements.   Personally, I love this one. I’m a creature of comfort — I could wear yoga pants and a long-sleeved t-shirt every. single. day. And you know what?  Being that I work from home, many, many days, I do.  And I am not ashamed of that. If my husband (we’ll be married three years this year) told me that he, uh, “didn’t appreciate” the way that I dressed while kicking around the house, I think I might have to tell him to leave. Go have an affair with a better-dressed woman and then leave. Seriously.

vintage ads for women's housework

Then we have the ads depicting the home domain as being solely “women’s work.” I do love these, and for many reasons. Primarily, because for the most part (at least in my experiences), women do keep their households neat and tidy. You tell most (not all, but many) men to run the household for a week and … jelly stains on the cabinets, crumbs lining the perimeter of the kitchen, towels sitting in the bathroom that may have been used — gasp! — six or seven times apiece. It’s anarchy. Really. While I can’t stand the ads that formerly proclaimed that household duties such as cooking and cleaning were “women’s work,” I can definitely say that I’m cool with taking on the responsibility of doing it myself. My father always said, and I have to agree with it whole-heartedly: “If you want something done right, do it yourself.” I’ve lived by this motto and I will die by this motto, but don’t get me wrong; if you insist that it’s my “job” to keep the house in order, you’ll find accidental holes in the cuffs of your best suit, lint balls in the armpits of your cashmere sweater and bleach spots all over the new dry-clean only hat that somehow got thrown in the washer with the sheets. Oops!

vintage ads of babies doing bad stuff

And then you have the old ads of babies doing weird stuff. Like, you know, shaving. And drinking soda (see prior post about my disdain for soda). And falling out of bathtubs while unattended. In the mind frame of our apparently-illustrious male-dominated history, where the hell were the childrens’ mothers during all of this?

vintage ads depicting men hitting women

And in conclusion, we have the ever-popular and always-timeless glamorization of spousal abuse. Gotta love this one. I’d be damned in this day and age (or in any day and age, frankly) if I’d be afraid to do something because I feared being “spanked” by my husband. … Ha!

Most would expect me to say, “Thank your lucky stars, women, that we were allowed the opportunities to get out from underneath.”  But I will not say that, no, I won’t.  I will say, “Thank your lucky stars, men, that you gave up the ghost and put this asinine crap behind you.  You probably wouldn’t have survived another couple of decades with these kinds of ads poisoning the minds of generations to come.”



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Romanticizing the 1950′s Through “Good Wife” Blogging

The LA Times published an article yesterday about how a contingent of women have developed an online community dedicated to blogging about being a good wife:

“There are bloggers like Kathi Browne, a forty-something mother of three in Maryville, Tenn., who stopped working in the corporate world after her third child was born and summarizes her philosophy at Wingspouse.com as an alternative to the traditional career choices some executive spouses are forced to make. Rather than requiring a choice between a career or family, the wingspouse career unites the two — creating a partnership between the executive and the spouse, and leading to mutual success.
A wingspouse can help analyze an executive’s ideas without fear of reprisals — or theft. A wingspouse might accompany his or her partner to a speaking event and help work the room — or simply stand back and read people to see if the message is getting across. Or provide comfort on the home front. “Another wingspouse shared her secret to making her husband feel settled sooner,” Browne blogged last December. “She hangs the same plaque in the front entrance of every home they move to.”

A wingspouse can be a man or a woman, but Browne acknowledges that she believes she is writing primarily for women.

Kathi Brown’s idea is interesting because technically it could fall to either spouse, depending on who was working at the time, but some of the other bloggers were more concerned with wives wearing the right clothing, keeping the house up, and cooking.

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