
Dear ESPN. You did well at the end of last year. Though we weren’t entirely convinced, you launched your new website, ESPNW, which drew attention to the differences between coverage of male and female sports, and provided dedicated online space to for coverage and discussion of women’s sporting achievements. What went wrong? You were really doing quite good things… and then you went and named a horse at number 4 in your list of top 10 women’s sports stars for 2010.
Yes ladies, you read that right. In their …


