DC Comics has a department called DC Women Kicking Ass, and that alone is pretty kick-ass. However, what they’re doing is even better: tdhe brilliant ladies over at DC Women Kicking Ass have posted a bunch of images from an ad campaign for a Mozambique breast cancer awareness organization. They feature Catwoman, She-Hulk, Wonder Woman and Storm giving themselves breast exams. Says DC Women Kicking Ass:
“The images are quite striking. The faces of the characters are only partially seen, but the characters are easy identifiable. And while we often see women feeling or touching their breasts n comics, the art here is not sexual or exploitative and has almost a solemn feel to it.”
There is something still really beautiful and striking about the images and it really helps to reach a new audience. Breast cancer awareness has always had a lot of fun with its publicity, and this is really just another branch on the tree, albeit a very innovative one. The images show only the comic heroine’s mouth, and the girls are fully clothed, so as DC Women Kicking Ass stated, it’s not sexual – there is no come-hither stare; the girls’ mouths are firm and serious.
I’m really glad comic are taking this approach, a lot of people have a lot to say about women roles in comics. Some say it’s anti-feminist and they set a bad body image. But these girls kick ass, and they look good doing it. I’m a comic fan, and a fan of any message that tells women or men that checking your breasts is an important thing to do. So, DC Women Kicking Ass, I salute you!