California’s Santa Clara County has already taken the first step, actually banning toys from the Happy Meal package. This is in the name of combating childhood obesity, a cause that First Lady Michelle Obama has faced head on. As an increase in obesity rates continue, the fast food industry is facing growing pressure.
In New Hampshire, 33 percent of third-graders are overweight or obese, according to a recent state Department of Health and Human Services survey. It’s part of a rising trend of childhood obesity in the state fueled by unhealthy eating habits — including fast food — and a lack of exercise, said Lisa Bujno, bureau chief of DHHS’s Division of Public Health.
She said McDonald’s isn’t all to blame.
“An occasional Happy Meal isn’t going to be a problem,” Bujno said. “It all goes back to what you take in and what you expend for energy … It’s about choices.”
I offer as an example my younger daughter. She is picky to the extreme and adamantly refused to eat anything but pizza, fried chicken tenders, and cheese for the first half of her life. She’s six now and has expanded her repertoire to cookies, chips, macaroni and cheese, and tuna fish sandwiches. Oh, and Happy Meals.
Before you come down on me too hard here, please know that there are veritable tons of fruits, vegetables, protein-heavy snacks, and yogurt around. This child’s older sister would rather have blueberries than chocolate and actually seeks out broccoli. Furthermore, the strictly enforced expectation is that she has to eat a bite of everything at the dinner table. I keep hoping that her dietary horizons will broaden, but it hasn’t happened yet.
So BK comes out with that creepy-assed King character and I’m a little weirded out. He shows up in the oddest places (i.e., the foot of your bed) and always has that calm-yet-sinister look on his plastic face. Just… creepy. Whatever happened to the days of NBA stars endorsing Burger King or the occasional musician? You know, real people with somewhat normal values? The plastic king is a letch, let me tell you. Tiger Woods himself must have endorsed this particular ad.
Now, Burger King has fallen to an all-time low. R&D at the BK must A — be entirely comprised of men and/or B — have decided that women just don’t eat the crap. (I, for one, would like to think that it’s far likelier that women are just smart enough not to eat the garbage that mass-produced fast food chains manufacture, but that’s a separate point altogether.)
Burger King’s latest promo shows a bikini-clad woman shaking her “bits” in the shower while singing and grooving to cheesy eighties-pop songs. To check the site, you must confirm that you’re eighteen years and older — sorry pre-pubescent adolescents, you’re going to have to do a little math to gain access to this one — and once in, you can vote for what bikini she’ll wear the following day and — awesome! — the song she’ll sing, too!
Burger King’s site states that innocent voyeurism is a-okay because — duh! — it’s Burger King and they have the “World’s First Guilt-Free Showercam!” The site allows access to view the self-proclaimed “Shower Babe” shakin’ those burger-licious bits and best yet? You can also win a date with her should you so desire!
I’m kind of appalled. I’m not your traditional feminist, as you’re all aware, but even this is a little over the top even for Burger King. They went from the frying pan with King Creep-O and into the flame-broiler with their new burger bimbo “Shower Babe.”