Bootleggers, a bar in Minneapolis, MN, has come up with a “clever” new campaign to help support breast cancer awareness (and pervs). The new event called Twin Titties (rhymes with the Twin Cities, Minneapolis and Saint Paul) Series: Homegrown (haha, yeah, right) Classic 2010, allows women (and a few asshole men) to register their “double plays” during each home series to support the local baseball team, the Minnesota Twins (twins for the Twins, get it). The winners, who have the honor of getting pictures of their assets posted on the Bootleggers website, get a $100 gift certificate to Victoria’s Secret, $100 worth of free drinks and the chance to move on to the “Titties playoffs” to compete for even more prizes and have the best Twin Titties in the land (a significant bragging right, I’m sure). But of course, this is not exploitation, since “donations will be made to participating Minneapolis breast cancer foundations,” so it’s all for a good cause. I mean, Jezebel‘s Anna North said: “because there’s nothing women love more than strangers staring at their breasts in bars. Except breast cancer research!” If a feminist woman said it then it must be true, right?
Not so fast. The website barely mentions that this is for breast cancer and it doesn’t make clear how much is donated or what determines this amount (do more Twin Titties equal more bucks for “titty cancer”?). Judging from the fact that the website has about one sentence about dubious sounding donations and a couple of links to breast cancer walk participants, this promotions is all about the twins and the pervs who like to look at them (indeed, many of the ladies’ photos on the website are twins-only shots, i.e. the winner of the Brewers series). The commenters on Ms. North’s post, especially those from the area who are familiar with Bootleggers, agreed stating that the bar is “roofie central and is full of 20 somethings hoping to see 2 drunk girls make out” (which is of course what they will hopefully be doing when they all have $100 full of free drinks in them).
Based upon the male participants pictured (the bar is also apparently frequented by Jersey’s Shore‘s “The Situation“), Bootleggers appears to be a place where, if I may slip into Gen Y parlance for a moment, “bros” like to go and pick up “bro hoes” (one Jezebel commentator responded to North by saying, “the kind of woman who enters a Twin Titties competition probably does enjoy strangers staring at her breasts”). Not only does the Twin Titties Series serve as a douchebag magnet, it also exploits “the sexiest of cancers,” in order to make some serious cash off of pro-awareness merchandise. While the Twin Titties Series may give some money to breast cancer organizations, it serves largely to fulfill male fantasies at the expense of a serious disease, just like other “Save the Boobs” campaigns do. Indeed, it is much harder for anyone to spin this event as empowering, than it was with the recent “Boobquake,” as this event seems to be no more then a wet tee shirt contest without the hose.