Taylor Swift has made a name for herself in the music world by being the anti-Britney, and crooning the musical equivalent of the romantic comedy. I mean, you experience it (Swift song or any movie with Jennifer Aniston in it), enjoy it, relate a bit, then promptly forget it until you encounter it again.
The question now is, how long can Taylor Swift keep this up? The girl is twenty now, and her fan base has grown up with her. The twelve-year-olds that believed in her song “Love Story” in 2008 more likely than not have a more cynical view now that they’ve probably had first kisses, first breakups, first … whatever.
They are not going to believe in Taylor Swift anymore. It’s sad, really, kind of like the whole Santa Claus/Tooth Fairy/Easter Bunny thing. Taylor Swift exists in an alternate reality … or else she was always a sham.
Swift’s new song, and the accompanying video, does not ask of her fans even the slightest shift or growth in taste. In “Mine,” as per usual, Taylor sings about a perfect romance inhibited by some irritating, but conquerable, roadblock. This time it’s her relationship issues stemming from her parents’ bad marriage. In previous songs it’s been high school cliques, totally lame-o other women, and Montague/Capulet-esque parental objections to her unstoppable love(s).
The video that pairs with “Mine” is equally formulaic. Besides an inexplicable bit where she wanders in a forest that is decorated with the tangible iteration of Facebook’s “View More Photos” page, the video itself is really just a montage of romantic comedy clichés. There is walking along natural bodies of water. There are fields of unspecified Plants. There is gazing. There are 2am arguments. There is a passionate reconciliation. What there is not is groundbreaking, nor envelope pushing.