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The NFL has announced that it will begin offering football-themed clothing and accessories for women. This new campaign will feature a $10 million dollar advertising campaign and a new website where you can find all of the products (need a low-cut Jaguars tee-shirt or a pair of Packers earrings? The NFL wives will be more than happy to model them for you!). In addition, to help capture the giant market (supposedly 44% of NFL fans are women) the …
… products will also be available at stores across the country such as Victoria’s Secret and Destination Maternity (see, you can show off that baby bump and still support your boys). The available items also include facial cleansers and team color nail polish (so you can always show off your Patriot pride!).
As usual, I wonder whether this is really a good idea on the NFL’s part or if it isn’t just a giant waste of money. It’s not as if this hasn’t been done before (Alyssa Milano already has a line of women’s pro-sports clothing and I haven’t exactly seen people running out to buy it). I’m sure that there is some demand for this kind of thing, but isn’t Steelers-themed Goat’s Milk Honey Lotion a bit much? And why do women have to wear “sexy” clothing? Can’t they wear oversized jerseys and ugly sweatpants, too? Maybe this is some male fantasy to combine sex and football, with a beer and a pizza thrown in for good measure.
Ladies of Zelda Lily (or metro men, who knows), do you need a pair of jeans with your hometeam’s logo on the ass-pocket? Or are you avoiding the NFL like the plague because of the Ines Sainz harassment incident (is this maybe a subtle way to make it seem like football isn’t just for sexist jerks)?
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I’ll just avoid the NFL because football is lame and jerseys are tacky.
Personally, I’m thrilled. I’m a football fiend and a lover of cute/fun clothing.
Or this line could be for metro men who are in to V necks that show off their studly man cleavage.
Women can wear oversized jerseys and sweats – they’ve always been able to buy them. But some women are sports fans, yet prefer to wear girl-part-shaped clothing. Now they can get some. Yay!
I know I’m commenting a day late, but as a girl who watches every Giants game (and cries a little bit inside every time they lose) I’d be damn happy to be able to buy some merch designed for me. I think it’s a step in the right direction – American football is all about wearing your team’s jersey and finally making clothes for women means the NFL is finally acknowledging that 44% of their fanbase are women. HUZZAH
Yeah, I just love going to the stadium in sweat pants and a jersey that goes down to my knees. Who the hell wrote this article? You are the one that sounds like a sexist jerk. What a moron.