In order to recapture some of the magic they have lost in the age of free and plentiful internet porn, Playboy has launched a new safe for work website called, The Smoking Jacket, Hugh Hefner’s outfit of choice. Hef describes it thusly in the site’s welcome video:

“The smoking jacket isn’t just something I like to wear around the mansion, it’s Playboy’s new safe for work website. Next to the mansion, it’s the best hangout on the planet.”

So what makes the website so special and helps separate it from competitors like Maxim and AskMen?

Absolutely nothing!

The Smoking Jacket offers up the standard fare of scantily clad ladies and bad, misogynist sex advice frequently featured in other lad mags (it’s five categories are girls, entertainment, sex, videos and lifestyle, i.e all boobs). Among the enlightening fair you have to choose from is “Get Kinky in Your Backwards Robe,” “Sexiest, Sloppiest and Funniest Viral Moments from the 2010 World Cup,” and the extremely asinine “How to Get Laid at Work” (which is written by normally compelling The Frisky contributor John Devore, thus making its stupidity all the more disappointing). Indeed, while “How to Hang out with Porn Chicks” and “Bros Icing Bros” probably won’t set the world on fire with originality or quality, any website that can successfully combine sophomoric, sexist frat boy humor and have the links to all the latest celebrity nip-slips is likely to quickly go viral (as has already happened on Buzzfeed). If any message can be drawn about how to start a website, it is, “know your audience” and in this case, they want more of the same.

Have you checked it out?  Do you love it?  Hate it?

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3 Responses to “Playboy Launches New Men’s Website, The Smoking Jacket”

1. Billy says:

   July 22, 2010 at 9:14 am

   I like it. It’s dumb and asanine, but a guilty pleasure.

   Reply
2. ESPN’s Sports Illustrated Swimsuit Issue Coverage Sexist, Stupid, Seven Months Late – Zelda Lily, Feminism in a Bra says:

   August 25, 2010 at 7:31 am

   [...] before the Winter Olympics). While this sophomoric concept might be better suited to a site like The Smoking Jacket, Easterbrook’s outright misogyny and lack of even the tiniest bit of frat boy humor makes [...]

   Reply
3. Anya Henly says:

   October 12, 2010 at 2:50 pm

   REALLY? That 2 year old kid from Indonesia that smokes 40 cigarettes is OUT OF HIS MIND. Someone needs to punch his folks around, or just launch them into the ocean I saw the video here http://www.youtube.com/watch?v=4TOtoVEJSTU

   Reply

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