Jul 08, 2010 at 10:56 am by Paige Feldman

photo of silver playboy bunny emblem

Since the early beginnings of Playboy, founder Hugh Hefner wanted to make it 3-D. Alas, Playboy has finally done it, but don’t be deceived: Hef doesn’t really dig the 3-D phase, now that he’s got it:

“I’m not a huge enthusiast of 3-D [these days] …  I leave real life to go to the movies and 2-D is fine with me.”

He leaves “real life,” (read: live boobies) to go to the movies in order to see 2D.  Heh.  Anyway, and indeed, the recent 3-D issue featuring Hope Dworaczyk is an ambitious departure from the traditional print world. Jimmy Jellineck, Chicago’s editorial director of Playboy, remarks, “In today’s print environment you have to create newsstand events.” And clearly, that they have, but at what cost, and at what necessity — for the internet can provide what you need — for free —  without the judging eyes of onlookers at a newstand. Whether it’s double-fisting, …


… people dressed as a animals, or (worse) someone shitting in someone else’s mouth, the information superhighway has endless exits and detours for your fancy, however kinky or not. In today’s world of “2Girls, 1Cup,” Playboy really does seem rather innocuous. But however, in spite of the predominance of pornography on the internet, certain genres of porn even make one nostalgic for a magazine that someone can touch and own (and hide). Specifically, Hef asserts:

“This particular picture is one example of how books and magazines are different (than computer images)… You can hold it in your hands, save them, and as Dad used to, put them under the mattress.”

But I’m open to all of it.  It doesn’t take some sort of badass female professional in the sciences to pick on my shameless “riot grrrl” tendencies. Sex-pos, post-third waver; various things like those, I genuinely hold dear to my heart. What I’m driving at is that I wholeheartedly dig porn — and by and large, I think it’s a good thing. No doubt, Aristotle may have been onto something when he said, “Everything in moderation,” but, ultimately, I think there are huge social benefits to pornography.  However, pornography endlessly complicates divides within the feminist community in one faction or another. And while I am struck by both the total fucking absurdity of everything going 3-D as well as the remarkably creative (and almost satirical) aspect to this project, I’m not rooting for the Playboy enterprise as much as I am digging support of the print industry. Clearly, the internet is testing the wits and endurance of print in new and challenging ways, and once again, Playboy, has — excuse the pun — risen to the challenge.

But what do you think? A valiant effort on the part of the print industry and in bringing more 2D females to “life,” or totally pathetic? Or fuck Playboy in general?  Dealer’s choice.



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4 Responses to “Like Everything Else in the World, Playboy Goes 3-D”

  1. Lady Goo Goo says:

    I remember the episode of ‘Girls Next Door’ where Hef is sitting in bed with three absolute knee trembling babes contractually obliged to let him stick whatever of his that he wants into whatever of theirs that he wants and he made them watch movies.

    I lost all respect for his taste after this.

  2. [...] Like Everything Else in the World, Playboy Goes 3-D – Zelda Lily [...]

  3. wannu says:

    hey play boy…………..nid ya simble in ma mail,can u post it pls

  4. [...] order to recapture some of the magic they have lost in the age of free and plentiful internet porn, Playboy has launched a new safe for work website called, The Smoking Jacket, Hugh Hefner’s [...]

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