Note: This is one of the first of many snapshot pieces of everyday women who have made a difference in ways both great and small. If there is someone you would like to recommend for a “Trailblazer” showcase, please send an e-mail with “Trailblazer” in the subject line
At the age of thirty-something, Jordana Lorraine has left a permanent mark in the world of hair styling. Jordana’s determination, creativity, and work ethic have shown what a teenager with a firm goal in mind can go on to accomplish.
Originally from New York, Jordana lived in New Hampshire before coming to Santa Monica in 1994 to study at Vidal Sassoon. Advanced training from Sassoon, Schwarzkopf, and Wella is put to use in the frequent workshops she teaches, and on projects such as photo shoots, celebrity work, weddings and fashion shows around the world. A theater, language and International culture enthusiast, Jordana loves to travel and participates in several charitable fundraising efforts.
Always hungry for knowledge, she specialized first in color, then hair extensions, and most recently has honed her expertise on the Brazilian Blowout, Global Keratin and Coppola Keratin Complex smoothing systems, for which she is often reviewed highly and blogged about. Jordana has had all of these treatments done on her own hair, so she speaks from experience. She attended a lecture, demonstration and hands-on seminar/workshop with Brazilian Blowout™, then had the rare opportunity to work 1 on 1 with the creator of the process, doing a client together. This level of training is not even available anymore, as of 2009! She has completed Educator Training with Keratin Complex, and has a close ongoing relationship with the team at Global Keratin.
Okay, this sounds a little like an advertisement and, since it is taken from Jordana’s website, there’s no doubt that she is networking through her many experiences and trainings; she’s savvy in ways that go way beyond hair styling, and her extensive website is just one of them. Jordana is not content, though, to just talk herself up, including her work on and with many movers and shakers in L.A. Nope, she has also done a number of writings on the subject of her areas of expertise, most notably her piece “The Brazilian Bible” featured on Divalicious:
Wearing my hair straight used to require 45 minutes, 2 round brushes and a flat iron; now it take less than 10 minutes with a flat brush and I am silky-smooth! If I want a beachy look, I air-dry using some leave-in conditioner, or for va-voom I can use rollers, a curling iron or a round brush, because the hair does take a curl (unlike with Japanese straighteners). And perhaps best of all…it’s impressively weather-proof, so no more dreading the beach!
All of these effects are temporary, lasting anywhere from 6 weeks to 6 months. Lasting power depends on your hair’s condition, texture, and curl pattern, the type of treatment you have done, and your aftercare regimen. If you have it done again before it has faded completely, it will build up and begin to last longer.
These treatments virtually eliminate frizz, reduce bulk and curl, and leave previously unruly hair healthier, shinier and more manageable than it has ever been before. They are safe for colored, highlighted, and even bleached hair; in fact, the porosity created by prior chemical services makes the keratin treatment last longer!
You’ll want to have your color done fresh before a keratin treatment, as you will not be able to color it for two weeks afterwards. Redheads and brunettes may consider asking their colorist for just a half-shade deeper tone, as they may lose a small amount of deposit with the keratin treatment. All keratin treatments are non-damaging if applied and processed correctly.
I attended high school with Jordana, and even back then she was always busy, full of energy, meticulous, and task-driven (plus she could pull off back handsprings that had the whole school jealous). I am incredibly proud of Jordana and her accomplishments because she is someone I once knew (and, not gonna lie, we still commiserate on Facebook about the poor grammar that comes up incessantly in both the professional and the educational worlds—the girl is a hoot) but even more so, because Jordana realized at a very young age what her passion was, honed that passion at the highest level as soon as she possibly could, and placed herself respectfully yet firmly into a field of millions.
Jordana is a true testimonial to what a young woman can accomplish if she puts her mind to it and works hard. The sky’s the limit as long as you love what you do and put your heart and soul into it.