Trailblazer: Hair Stylist Jordana Lorraine Masters the Brazilian Blowout in L.A.

photo of jordana lorraine

Note: This is one of the first of many snapshot pieces of everyday women who have made a difference in ways both great and small. If there is someone you would like to recommend for a “Trailblazer” showcase, please send an e-mail with “Trailblazer” in the subject line

At the age of thirty-something, Jordana Lorraine has left a permanent mark in the world of hair styling. Jordana’s determination, creativity, and work ethic have shown what a teenager with a firm goal in mind can go on to accomplish.

From her website:

Originally from New York, Jordana lived in New Hampshire before coming to Santa Monica in 1994 to study at Vidal Sassoon. Advanced training from Sassoon, Schwarzkopf, and Wella is put to use in the frequent workshops she teaches, and on projects such as photo shoots, celebrity work, weddings and fashion shows around the world. A theater, language and International culture enthusiast, Jordana loves to travel and participates in several charitable fundraising efforts.

Always hungry for knowledge, she specialized first in color, then hair extensions, and most recently has honed her expertise on the Brazilian Blowout, Global Keratin and Coppola Keratin Complex smoothing systems, for which she is often reviewed highly and blogged about. Jordana has had all of these treatments done on her own hair, so she speaks from experience. She attended a lecture, demonstration and hands-on seminar/workshop with Brazilian Blowout™, then had the rare opportunity to work 1 on 1 with the creator of the process, doing a client together. This level of training is not even available anymore, as of 2009! She has completed Educator Training with Keratin Complex, and has a close ongoing relationship with the team at Global Keratin.

Okay, this sounds a little like an advertisement and, since it is taken from Jordana’s website, there’s no doubt that she is networking through her many experiences and trainings; she’s savvy in ways that go way beyond hair styling, and her extensive website is just one of them. Jordana is not content, though, to just talk herself up, including her work on and with many movers and shakers in L.A. Nope, she has also done a number of writings on the subject of her areas of expertise, most notably her piece “The Brazilian Bible” featured on Divalicious:

Wearing my hair straight used to require 45 minutes, 2 round brushes and a flat iron; now it take less than 10 minutes with a flat brush and I am silky-smooth! If I want a beachy look, I air-dry using some leave-in conditioner, or for va-voom I can use rollers, a curling iron or a round brush, because the hair does take a curl (unlike with Japanese straighteners). And perhaps best of all…it’s impressively weather-proof, so no more dreading the beach!

All of these effects are temporary, lasting anywhere from 6 weeks to 6 months. Lasting power depends on your hair’s condition, texture, and curl pattern, the type of treatment you have done, and your aftercare regimen. If you have it done again before it has faded completely, it will build up and begin to last longer.

These treatments virtually eliminate frizz, reduce bulk and curl, and leave previously unruly hair healthier, shinier and more manageable than it has ever been before. They are safe for colored, highlighted, and even bleached hair; in fact, the porosity created by prior chemical services makes the keratin treatment last longer!

You’ll want to have your color done fresh before a keratin treatment, as you will not be able to color it for two weeks afterwards. Redheads and brunettes may consider asking their colorist for just a half-shade deeper tone, as they may lose a small amount of deposit with the keratin treatment. All keratin treatments are non-damaging if applied and processed correctly.

I attended high school with Jordana, and even back then she was always busy, full of energy, meticulous, and task-driven (plus she could pull off back handsprings that had the whole school jealous). I am incredibly proud of Jordana and her accomplishments because she is someone I once knew (and, not gonna lie, we still commiserate on Facebook about the poor grammar that comes up incessantly in both the professional and the educational worlds—the girl is a hoot) but even more so, because Jordana realized at a very young age what her passion was, honed that passion at the highest level as soon as she possibly could, and placed herself respectfully yet firmly into a field of millions.

Jordana is a true testimonial to what a young woman can accomplish if she puts her mind to it and works hard. The sky’s the limit as long as you love what you do and put your heart and soul into it.

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11 thoughts on “Trailblazer: Hair Stylist Jordana Lorraine Masters the Brazilian Blowout in L.A.

  1. Why is it that for a good portion of the article I thought it was referring to a Brazilian as in a Brazilian wax? I was like – “what the hell are they doing down there NOW? Does it really need a blow dry?”
    I was mightily confused when I got to the part about hair colourant. Then I had a big “OHHHH” moment and went back and re-reread it.
    I think my brain needs a holiday.

  2. Jordana is amazing and is a wealth of information! I’m so glad you featured her- she deserves it! She certainly is a trailblazer, making a difference in not only hair but in people’s lives! She comes highly recommended!

  3. ZL is turning to traditional, boring, bio pieces of women doing things in the world? Or is the new writer already out of ideas? I appreciate women who have made their place in the world exactly how they want it, but I can read these pieces on any feminist blog on the web. This seems more like the writer giving her friend a free plug. One of the reasons I like ZL was the absence of filler posts like these…

    Anyone feel the same or should I re-read and re-evaulate?

    • Funny, weren’t you one of the ones a few weeks back stating that the writers here often focus on women in the news playing the martyr too much? I apologize if you weren’t, but there was someone with a similar name that did.

      • I don’t think it was me who left the comment to which you are referring. I recently bought a house and am in the process of moving, so I haven’t been able to spend much time here in recent weeks…

    • My hopes for “Trailblazers” is that it will allow readers exposure to a variety of real women in all careers, shapes, colors, sizes, races, creeds, sexual orientations, and experiences overcoming challenges and leading to meaningful, insightful discussion. This piece was kind of a trial run in that regard … and I wrote about Jordana Lorraine because she is someone I would suggest be written about if someone else was trying to share real world stories. My expectation is that, should suggestions come rolling in the way I hope they will ;-), regular everyday women and their connections with feminist issues can be explored in ways that are different from “any feminist blog on the web”.

      I would love to get suggestions for Trailblazers from readers (please e-mail suggestions to because nope, I’m not out of new ideas yet. On the contrary, I’m trying to build one up ;-)

      I hope that clarifies where I’m coming from a bit : )

  4. While I think it’s awesome that someone is awesome at doing hair, I’m really not seeing the feminist angle, and this article has failed to convince me that there anything extradorinary about this chick apart from maybe her bad dye job.

  5. As always, Katie, your blogs leave me so thrilled to know and love you! And if I lived in CA, Jordana would be the only person I would see for my hair!

  6. Thank you, Katie, for the unusual angle on my life and career. Many times I have had to fight the stereotype of being “just a hairdresser…” People seem surprised when I handle myself professionally, and it has been implied that I am wasting my intellect and energy in my chosen path.

    Please allow me to clarify: I love what I do, because I love making women feel good about themselves. I think far too much importance is placed on image in our culture, especially for women; while changing that is not something I can do, helping women look and feel good is definitely something I can.

    With treatments such as Brazilian Blowout, it goes beyond vanity. Many women (myself included) have struggled with difficult, unmanageable hair their entire lives and this miracle treatment can make such a difference. I have more freedom in my recreational activities, and like what I see in the mirror without having to spend an hour getting there or fearing the weather will ruin it. Curly girls know what I mean :)

    Back to being “just a hairdresser…” I knew I wanted to do this, and why, from a young age. It should be known that I am not a white picket fence kid. I come from a messy divorce and have unfortunately been touched by more than one kind of violence against women. Perhaps this is part of why I wanted so much to help women feel good about themselves!

    I graduated from (public!) high school, went to Cosmetology School, interned under admirable mentors and continue to work my butt off every day. ANY woman from ANY background could have followed this path. It has been greatly successful for me! I love what I do, have the scheduling flexibility to travel frequently, and have just purchased a 3 bedroom 3 bathroom townhouse in Los Angeles, which is no small feat.

    I am so flattered by this article, and Katie if I “May” (a pun on the author’s name back when I knew her in HS) I think the point here is not that I’m a great hairdresser and you should come to me…it’s that I have worked hard, pursued a non-traditional path, and prospered. It may even be not to judge or pity me for being unmarried and not having children, as many seem to…I am happy with these choices, for me, and I respect women who make other choices for themselves.

    Modern Feminism is, to me, the freedom and choice to follow whichever path you like, without judgement and with the support of other women. Thank you ladies for that, and please know you absolutely have mine as well!

  7. Wow! A woman is an excellent hairdresser, learned some incredible new hair-management techniques that will surely change the world, as women break new ground in hair-awesomeness, and kicks ass at self-promotion! What a step for feminism!!!!

  8. Great write up on Jordana – she’s an amazing success story. I just wanted to support her comments about the Brazilian Blowout for curly girls. I’m also a hair stylist, and in addition to having had many keratin treatments on my hair, I’ve lost count of how many I’ve given to clients. The results are always remarkable, and like Jordana says, the best part is the excitement I see in my clients’ eyes when they finally realize that their hair is once again manageable. It’s partly why I do what I do – to make these ladies happy and give them the confidence they yearn for.

    Anyway, thanks for sharing – this was a great post.

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