The Weather Channel’s 5-Day Beauty Forecast: Necessary or Overkill?

Evidently, not enough women frequent the Weather Channel, because now they have a segment specifically designed for us: the 5-Day Beauty Forecast. The forecast gives us the temperature, naturally, heat index, humidity and other weather-predicting staples that have become such a necessary part of our lives over the past hundred years or so.

However, it also gives you the odds of having a “frizzy hair day” or a “dry skin day” and even goes as far as to give you (sponsored) recommendations on what to do about that mousy, fried-looking hair and ashy skin. Thanks, Weather Channel, for making me feel like a dried-out beast with split ends on a day that’s going to suck to begin with because it’s raining or something.

I guess I have a few issues with this. One, why market it solely to women? When I checked out my forecast, it showed pictures of women with lustrous locks and shining skin.  Just because women are said to be the #1 consumer of beauty and anti-aging products doesn’t mean that there aren’t men out there that are just as concerned about frizz. And dry skin. My second concern — or rather, fear — is that there are actually women out there who would abide by what the Weather Channel says regarding the possibility of frizz. And dry skin. I mean … really? Do you not know your body enough with regard to various types of weather that humidity or rain is going to make you frizz if you’re already prone to it? Or that low humidity coupled with lower temperatures is going to irritate your already-dry skin? I’d hate like hell to meet the twit that planned her day around the Weather Channel’s 5! Day! Beauty! Forecast! or any other, I guess.  But that’s just me voicing my disdain for what I consider to be vapid ego-centric musings.

I’m intelligent enough to know how the weather’s going to affect my appearance, thankyouverymuch and frankly, I’m not concerned about it either way.

Are you?

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27 thoughts on “The Weather Channel’s 5-Day Beauty Forecast: Necessary or Overkill?

    • I agree. I think this has less to do with getting women to watch and more to do with getting more advertising revenue.

  1. This would be pointless where I live (as the weather is generally always cloudy with a large chance of rain), but I’m not going to say I would never watch something like this if I lived elsewhere.
    Of course I’d watch it once, discover that:
    dry sunny = dry skin
    humid sunny = possible frizz
    and then never need to watch it again.

  2. All I need to know is whether it’s going to rain or not. If it is, I don’t bother straightening my hair because it will just revert back to curls. And….that’s pretty much it.

  3. Living on the Gulf Coast of Texas, this is something that I would, without a doubt, watch. Weather here is completely different on a day-to-day basis, usually with 100% humidity. And going out at 7:00am in shorts does not mean shorts weather will be around at noon. I already watch the weather in the morning to assist with dressing. For example, it’s about 78 degrees out right now, but this afternoon it’s supposed to go down to the mid-50s. It’s awful. Tonight, it’ll probably be back up in the 80s. Shoot me.

    • Yeah, that’s a pain. We get that in Indiana too.

      What’s even worse, though, is when it’s a beautiful warm day, and so you put on shorts or a skirt or something–but then school (or the grocery store, movie theater, etc.) has the air on full blast so that it feels like antarctica.

      • My dad has a place in Florida and I wonder why he didn’t stay back in Canada for the winter because it’s so freaking cold everytime you go inside anywhere!

      • I HATE that. In the spring and fall I used to bike to class in a tank top and shorts, but bring jeans, long sleeves, and a hoodie to sit in class. It’s stupid, and highly wasteful.

      • YES! THIS! I have a sleeveless top on today, since it’s rather warm outside right now, but my boss keeps the office at a nipple-y 62 degrees all day, so I am wearing a sweater, and have a blanket wrapped around me.

        I have some serious weather/temperature issues!

      • I really hate that. The cold doesn’t really bother me so I’m perfectly comfortable in a refrigerated building but the offspring gets cold so I wind up toting one of his sweaters about all summer. It’s so ridiculous, it’s like they don’t realize that their customers are going to be walking about half-naked outside.

        • Bah! The temperature should never rise above 63 degrees…ever. But the, I’m a selfish bastard who likes the cold and takes great joy in the chilly discomfort of others. MWA HA HA!

        • Perhaps we should run off to Alaska together. I get picked on by the other moms at preschool because they always think I’m under dressed. It needs to be below freezing for me to break out a jacket. I start wearing short sleeves at about 45 degrees and tank tops at 70. By the time it hits 90 I just give up and lie as naked as possible in front of a fan or take a cold bath.

    • And the weather channel actually forecasts accurately? I would think you just need the forecast, and can discern your own dress requirements from it.
      But if they actually get it right where you are, I’m impressed. Hereabouts, we simply learn that the five-day forecast will give you a general idea of trends, but a one-day forecast has basically no meaning to it. We too get the wild fluctuations. You simply learn to be prepared for all four seasons in a day.
      converting your numbers, I’m gathering that you talk about a span between 10C and 26C. We may well get that, plus a dip down under 0, and some snow. And *nothing* tells you what might happen tomorrow.
      Thankfully, it’s dry. The humidity would kill me.

      • Surprisingly, it’s pretty accurate most of the time. They nail the snow forecasts, are pretty spot-on with the rain, and are great with the temp and humidity indexes.

        The humidity is the bane of my existence.

        • Wow. That’s impressive. A day with a forecast of 15 and mostly cloudy can never be trusted not to snow or hit sunny and 25.

          Then again, our variable weather is mountain-based. It’s hard to predict specifics when things change so quickly. I’ve experienced that myself in the mountains a number of times. I’ve gotten accustomed to being prepared with appropriate gear for anything, and learning to watch the skies.

  4. Well, I’ve had this hair and skin for 20-something years and I know that in the winter I get dry and scaley and need extra hydration, I know that when it rains I should put in my contacts because I hate rain on my glasses, I knoe should also not bother to blow-dry my hair all smooth because it’s not going to stay dry. I can figure this out by knowing the seasons or looking out the window, or (if I’m feeling particularly studious) checking the actual weather forcast.
    I don’t need a Nivea sponsored dopplar-skin-watch to remind me to moisturize, thank you very much, I’m just not that much of an airhead.

  5. I think it’s sort of funny that people seem so offended that the Weather Network would be summarizing this information for them.
    Yeah, sure, you can just watch the regular weather info and make your own deductions. Or, you can know that you’re able to tune in at 8:55 am every morning and have all of that info tossed your way without having to wait through the numerous segments to figure out what the POP, humdity, and etc. will be for the day. Sort of like how they have the allergy report, and the asthma report. Same info, spun in a different way and put in a specific time slot so people are more likely to tune in at specific times.
    Either way, I don’t think the Weather Network is trying to undercut the intelligence of their viewers. I think they’re intent is to just target their services to specific markets.
    And on the topic of marketing, I don’t see why if women are such a sigificant portion of the healthy and beauty market, a health and beauty service should be targeted to men as well. I mean this is a corporation trying to make money; they are going to target revenue sources. I’m not sure they can be expected to include males in their marketing if that demographic is largely absent from the health and beauty market.
    Unless the argument is that advertising shouldn’t be genderfied, and corporations should take on more responsiblity for contributing to mass culture. In which case that’s a whole other topic.

    • I’m not offended. I am more wondering why someone would find it more valuable than simply getting the forecast and making their own assumptions.
      And pointing out that it’s about marketing some products and getting ad dollars far more than viewers or anything.

  6. Humidity matters to my hair. If I spend an hour drying and straitening it (it’s long) and then it turns out to be a humid day, that’s an annoying waste of time because it’ll just frizz up. Better to check the humidity level and leave it curly.
    The dry skin thing, though? Just carry a small tube of lotion. What the hell?

    • straitening = straightening
      how would you even straiten hair? would putting it in a ponytail count as straitening hair?

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