Evidently, not enough women frequent the Weather Channel, because now they have a segment specifically designed for us: the 5-Day Beauty Forecast. The forecast gives us the temperature, naturally, heat index, humidity and other weather-predicting staples that have become such a necessary part of our lives over the past hundred years or so.
However, it also gives you the odds of having a “frizzy hair day” or a “dry skin day” and even goes as far as to give you (sponsored) recommendations on what to do about that mousy, fried-looking hair and ashy skin. Thanks, Weather Channel, for making me feel like a dried-out beast with split ends on a day that’s going to suck to begin with because it’s raining or something.
I guess I have a few issues with this. One, why market it solely to women? When I checked out my forecast, it showed pictures of women with lustrous locks and shining skin. Just because women are said to be the #1 consumer of beauty and anti-aging products doesn’t mean that there aren’t men out there that are just as concerned about frizz. And dry skin. My second concern — or rather, fear — is that there are actually women out there who would abide by what the Weather Channel says regarding the possibility of frizz. And dry skin. I mean … really? Do you not know your body enough with regard to various types of weather that humidity or rain is going to make you frizz if you’re already prone to it? Or that low humidity coupled with lower temperatures is going to irritate your already-dry skin? I’d hate like hell to meet the twit that planned her day around the Weather Channel’s 5! Day! Beauty! Forecast! or any other, I guess. But that’s just me voicing my disdain for what I consider to be vapid ego-centric musings.
I’m intelligent enough to know how the weather’s going to affect my appearance, thankyouverymuch and frankly, I’m not concerned about it either way.