According to Salon.com’s Mary Elizabeth Williams, Apple recently (quietly) purged a buttload of sexy apps from iTunes. Apple’s top marketing man, Philip W. Schiller, filled The New York Times in on what prompted the deicison: “…women who found the content too degrading and objectionable, as well as parents who were upset with what their kids were able to see.” The result was a terrible loss for humanity:
Arrivederci, Sexy Hangman. Sayonara, Strip Poker. Hasta la vista, Suicide Girls. In its zeal to ban booty, Apple even briefly 86′ed a benign bathing suit shopping app called Simply Beach.
Or was it really a loss? “T&A fans,” Williams writes, “don’t go down without a fight.” They sure didn’t — instead, realizing their beloved softcore content was disappearing, they made it a point to purchase what they still could:
… when a relatively tame, cleavage-based app called Tubes! somehow escaped the app-ocalypse, it saw its sales leap from a measly $30 a day to a frankly hilarious $10,000 in a single week. Stick it to the man, breast lovers.
The Playboy app is still available for purchase, Williams notes, and some apps have made a comeback, like Wobble, which “enables users to move a woman’s breasts without actually touching them.”
Apple gets 30% off all apps sold, and tw0-thirds of iPhone users are men. Is the company really willing to lose out on all this revenue? Apparently, yes, it’s willing to clean house because:
Women, for starters, are the biggest consumers of games. You want to alienate the Bejeweledcrowd? You do not. Furthermore, you want to alienate the consumers buying all those cute, distracting and incredibly lucrative apps for kids? Hell to the no.