Too late to talk about New Year’s resolutions? I think not. Some of us have already broken our official (or unofficial, cough, cough) promises to ourselves for the coming year.
Just the time, then, to take a peek at the always clever Mary Elizabeth Williams Salon.com piece on one resolution you can keep, even in this icky — to say the least — economy.
Like the lady says: Some (most?) of us are bound to fail at that diet, or kicking the nail-biting, or reading that book, or learning a new language. “There’s no such thing as a quick route to self-transformation … unless you’re talking about hair color.”
There’s a reason why nearly every ugly duckling romantic comedy features the heroine triumphantly emerging from the hairdresser’s chair, why Susan Boyle ditched the gray after becoming a YouTube star, and why Carrie mended her broken heart by going brunette in “Sex and the City.” Because that shit is real. If one in three women (and plenty of men as well) are regularly submitting themselves to the indignity of slathering their heads with smelly goo, it’s because there’s no cheaper, stronger mood enhancer outside your local meth lab.
Williams notes the “lipstick effect” of past recessions, that is, folks purchasing small “comfort” products rather than going all out for a new outfit or car as they might in better times. But a new tube of lipstick isn’t going to stick, she says, better try a new dye — and indeed, home color sales have increased in the U.S. of A.
Back in the day, Williams went red and never looked back:
Emancipated from the shackles of home, Catholic school and anybody who knew me as that somewhat chubby brunette in the back row, I reinvented myself. In the space of one hour in the dorm bathroom, I had killed that shy schoolgirl under a gallon of peroxide and developer. Though I never became the Rita Hayworth-esque titian-haired siren I’d aspired to, I never looked back.
So what do you think? Is a $10-a-month dyeing habit the key to a new you in 2010? Or do you fear the professional salon bill that might follow a hair-dye fiasco? As a blonde who’s been-there-done-that, I might have to stick with the new lipstick …