
I cut my teeth in the newspaper biz, so when I read this New York magazine piece on the possible correlations between the future business models of the adult entertainment industry and the newspaper industry, I was, naturally, intrigued.
And not because I sometimes wonder what kind of crazy (nude) stunts I can pull to compete with old Diablo Cody.
Both industries are facing competition from free online services. Seriously, when the whole Blu-Ray-HDDVD thing was still up in the air, and I was afraid to buy movies because I wasn’t sure which format would win out, everyone kept telling me to wait and see which one the porn industry endorsed, because historically — technologically – the porn industry always wins. I always countered with, “Um, who watches porn on DVD anymore?”
It’s just an unofficial survey, but I don’t know ANYONE who watches porn on the telly — through paid cable or video/DVD — and in fact, several seem to have developed a tast for amateur porn. Similarly, I can only think of a handful of folks who subscribe to newspapers or magazines these days.
The Los Angeles Times article the NY mag piece refers to was certainly skewed toward sourcing female talent — but it was eye-opening nonetheless. Performer Susannah Stern’s income has dropped to one-third of what it used to be, down to about $50,000 annually. (Now, I know a lot of writers who would be pumped to make that in a year, but let’s face it, “fellatio” isn’t listed in their job requirements.) Many female performers have turned to exotic dancing or appearing at private parties to augment their income. Stern is thinking of changing vocations entirely.
As in the newspaper industry, porn execs are taking advantage of hungry young talent. These actors and models are willing to perform sex acts for less than their more established brethren. One adult filmmaker said he felt kind of bad for taking advantage, but, basically, “oh well.”
Execs say they plan to focus on the potential market in mobile devices, which is not legal yet with many providers, but could be. And of course, the big — er — names, continue to sell on DVD and on paid websites.
New York thinks papers like the Times should focus on this second tenet:
It seems to us that this is something newspapers … ought to try doing: focusing on their talent. They should work harder at establishing their talent as brands — not the editorialists, like they did with Times Select; you can get opinion anywhere — but the people whose work has actual value: the reporters. Like a good talent manager, the Times could nurture and advise these reporters, guide their careers, and manage all of their creative output. They wouldn’t just publish their stories, they’d also publish their books, book them on speaking engagements, broker their movie deals — and offer them lucrative contracts in exchange. The Times already has the best talent, and it’s possible people will pay for it. Just like they’re willing to pay for the best porn.
So, what do you think? An apt suggestion? I’m always pro-branding, but — and maybe this is primitive of me –doesn’t the whole orgasm thing kind of weaken the argument? A great article might blow your mind, but it won’t make you blow your load.